AIMBEST ENTERPRISES actually started in 1995 by hatching day-old-broiler chicks. Fascinated by the Date Palms and Dates, while they were residing in Saudi Arabia, the companies' founders decided to establish in Year 2000 the AIMBEST-DeLEON DATES CORPORATION and pioneer the development of the date palm industry in the Philippines. THE DATE BEVERAGES & CO. LTD. has also been established in Year 2004 to continuously pursue the commercialization of dates-enriched beverage and food products, among them is the Date-ColaÒ.